Attribute: Card Transactions (Brand)

Description

Contains quantitative information about the card transactions processed by the brand.

Data Sources

The card transaction data is derived from a panel of around a third of all U.S. credit card transactions.

Data Fields

Field Name	Description	Data Type
platformBrandId	This field contains the brand id of the platform that processed the transaction. A null value indicates that the given quantity is not attributed to any particular platform.	long
quantityType	This field indicates the type of quantity represented in the record. avg_transaction_size: The record is the average transaction size in dollars for the brand for that time period. has_transactions: The record is a 1 if the brand had any transactions in the time period, and 0 otherwise. refunds_amount: The record is the total amount of refunds in dollars for the brand for that time period. card_transactions_count: The record is the total number of card transactions for the brand for that time period. card_revenue_amount: The record is the total sales amount in dollars for the brand for that time period. card_customers_average_daily_count: The record is the average number of unique daily customers for the brand for that time period. card_revenue_yoy_growth: The record is the ratio of the brand's current period's revenue to the period one year prior's revenue. card_revenue_prior_period_growth: The record is the ratio of the brand's current period's revenue to the previous period's revenue.	string
period	This field indicates the length of the time period represented in the record. 1m: One month. 3m: Three months. 12m: Twelve months.	string
projectedQuantity	This field contains the value for the quantity specified in quantity type. In cases where the underlying data is based on fewer than a threshold number of transactions required by the data provider for compliance reasons, this number may be null for all quantity_types except for "has_transactions".	double
periodStartDate	This field contains the start date of the time period represented in the record.	date
periodEndDate	This field contains the end date of the time period represented in the record.	date