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Attribute: Brand Location Description

Description​

A human-readable description of where a brand operates geographically, based on the states of its operating locations.

For brands with multiple locations, this shows the top states where the brand has a significant presence (either more than 10% of locations or more than 5 locations). Up to 5 states are listed alphabetically (e.g., "CA, FL, NY, TX, WA" or "CA, FL, NY, TX, WA and others" if there are more than 5 significant states).

For brands with a single location, this shows the specific city and state of that location (e.g., "San Francisco, CA").

This attribute provides a quick summary of a brand's geographic footprint without needing to examine all individual locations.

Time Structure​

This attribute does not include time series data and reflects the most current state of the brand's locations.

Data Sources​

This attribute is derived from:

  • Brand to operating location relationships
  • Operating location to address relationships
  • Address state and city information

Data Fields​

Field NameDescriptionData Type
locationDescription

A text description of the brand's geographic presence based on its operating locations.

For brands with multiple locations, this shows up to 5 states where the brand has a significant presence, listed alphabetically. If there are more than 5 significant states, "and others" is appended (e.g., "CA, FL, NY, TX, WA and others").

For brands with a single location, this shows the specific city and state of that location (e.g., "San Francisco, CA").

A state is considered significant if it contains either more than 10% of the brand's locations or more than 5 locations.

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