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Attribute: Brand Revenue Quality

Description

Warnings and issues related to the revenue of this brand.

Data Fields

Field NameDescriptionData Type
issueReason

The reason for the revenue quality issue.

  • REVENUE_DECREASE_TO_0_PCT_LOCATION_OPEN (HIGH severity): Brand revenue drops to zero and at least 1 operating location is currently open.
  • REVENUE_DECREASE_TO_20_PCT_LOCATION_OPEN (HIGH severity): Brand revenue drops to 20% of the median revenue over the past 12 months and at least 1 operating location is currently open.
  • REVENUE_INCREASE_TO_250_PCT_IN_LAST_18M (HIGH severity): Brand revenue increases to 250% of the median revenue for 3 months in the past 18 months.
  • REVENUE_INCREASE_TO_250_PCT_ALL_TIME (HIGH severity): Brand revenue increases to 250% of the median revenue for 3 months at any point in its revenue history.
  • REVENUE_DECREASE_TO_0_PCT_LOCATION_UNKNOWN (MEDIUM severity): Brand revenue drops to zero and the latest operating location operating status is stale.
  • REVENUE_DECREASE_TO_20_PCT_LOCATION_UNKNOWN (MEDIUM severity): Brand revenue drops to 20% of the median revenue over the past 12 months and the latest operating location operating status is stale.
string
issueSeverity

The severity of the revenue quality issue.

string
issueDescription

A description of the revenue quality issue.

string