Attribute: Name
Description
The customer-facing version of the name that best represents the business.
Data Sources
The brand name is derived from:
- Publicly available business data and listings
- Privately verified business information
Methodology
- Enigma uses high quality data sources to get the best representation of a business name. Within those data sources, Enigma ranks by dataset quality and frequency to determine the most likely name the business is referred to by.
- Persons: Agents/providers/business owners available in our data asset that are branded as the business will use their person name as the brand name. The company that employs the agents/providers will also have their own brand name and an affiliated relationship with the agents/providers.
- Sub-brands/Franchises: Businesses that operate multiple other businesses, or franchisers that are operated by multiple franchise locations available in our data asset will be referred to by different brand names and have affiliated brand relationships.
Data Fields
| Field Name | Description | Data Type |
|---|---|---|
| name | The customer-facing version of the name that best represents the business. | string |