Attribute: Card Transactions (Brand)
Brand
Plus
Description
Contains quantitative information about the card transactions processed by the brand.
Data Sources
The card transaction data is derived from a panel of around a third of all U.S. credit and debit card transactions.
Data Fields
| Field Name | Label | Description | Data Type | Tier |
|---|---|---|---|---|
| firstObservedDate | First Observed Date | String | Plus | |
| id | ID | UUID! | Plus | |
| lastObservedDate | Last Observed Date | String | Plus | |
| period | Period | This field indicates the length of the time period represented in the record. It may contain the following values: - 1m: One month. - 3m: Three months. - 12m: Twelve months. | String | Plus |
| periodEndDate | Period End Date | This field contains the end date of the time period represented in the record. | Date | Plus |
| periodStartDate | Period Start Date | This field contains the start date of the time period represented in the record. | Date | Plus |
| platformBrandId | Platform Brand ID | This field contains the brand id of the platform that processed the transaction. A null value indicates that the given quantity is not attributed to any particular platform. | UUID | Plus |
| projectedQuantity | Projected Quantity | This field contains the value for the quantity specified in quantity type. In cases where the underlying data is based on fewer than a threshold number of transactions required by the data provider for compliance reasons, this number may be null for all quantity_types except for "has_transactions". | Float | Plus |
| quantityType | Quantity Type | This field indicates the type of quantity represented in the record. It may contain the following values: - avg_transaction_size: The record is the average transaction size in dollars for the brand for that time period. - has_transactions: The record is a 1 if the brand had any transactions in the time period, and 0 otherwise. - refunds_amount: The record is the total amount of refunds in dollars for the brand for that time period. - card_transactions_count: The record is the total number of card transactions for the brand for that time period. - card_revenue_amount: The record is the total sales amount in dollars for the brand for that time period. - card_customers_average_daily_count: The record is the average number of unique daily customers for the brand for that time period. - card_revenue_yoy_growth: The record is the ratio of the brand's current period's revenue to the period one year prior's revenue. - card_revenue_prior_period_growth: The record is the ratio of the brand's current period's revenue to the previous period's revenue. | String | Plus |