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Attribute: Brand Location Description

Brand
Core

Description

A human-readable description of where a brand operates geographically, based on the states of its operating locations.

For brands with multiple locations, this shows the top states where the brand has a significant presence (either more than 10% of locations or more than 5 locations). Up to 5 states are listed alphabetically (e.g., "CA, FL, NY, TX, WA" or "CA, FL, NY, TX, WA and others" if there are more than 5 significant states).

For brands with a single location, this shows the specific city and state of that location (e.g., "San Francisco, CA").

This attribute provides a quick summary of a brand's geographic footprint without needing to examine all individual locations.

Time Structure

This attribute does not include time series data and reflects the most current state of the brand's locations.

Data Sources

This attribute is derived from:

  • Brand to operating location relationships
  • Operating location to address relationships
  • Address state and city information

Data Fields

Field NameLabelDescriptionData TypeTier
firstObservedDateFirst Observed DateStringCore
idIDUUID!Core
lastObservedDateLast Observed DateStringCore
locationDescriptionLocation Description
A text description of where a brand operates, showing either the top states for multi-location brands or the specific city and state for single-location brands.
StringCore