Attribute: Brand Revenue Quality
Brand
Plus
Description
Warnings and issues related to the revenue of this brand.
Data Fields
| Field Name | Label | Description | Data Type | Tier |
|---|---|---|---|---|
| firstObservedDate | First Observed Date | String | Plus | |
| id | ID | UUID! | Plus | |
| issueDescription | Issue Description | A description of the revenue quality issue. | String | Plus |
| issueReason | Issue Reason | The reason for the revenue quality issue. The reasons signify the following: - REVENUE_DECREASE_TO_0_PCT_LOCATION_OPEN (HIGH severity): Brand revenue drops to zero and at least 1 operating location is currently open. - REVENUE_DECREASE_TO_20_PCT_LOCATION_OPEN (HIGH severity): Brand revenue drops to 20% of the median revenue over the past 12 months and at least 1 operating location is currently open. - REVENUE_INCREASE_TO_250_PCT_IN_LAST_18M (HIGH severity): Brand revenue increases to 250% of the median revenue for 3 months in the past 18 months. - REVENUE_INCREASE_TO_250_PCT_ALL_TIME (HIGH severity): Brand revenue increases to 250% of the median revenue for 3 months at any point in its revenue history. - REVENUE_DECREASE_TO_0_PCT_LOCATION_UNKNOWN (MEDIUM severity): Brand revenue drops to zero and the latest operating location operating status is stale. - REVENUE_DECREASE_TO_20_PCT_LOCATION_UNKNOWN (MEDIUM severity): Brand revenue drops to 20% of the median revenue over the past 12 months and the latest operating location operating status is stale. | String | Plus |
| issueSeverity | Issue Severity | The severity of the revenue quality issue. | String | Plus |
| lastObservedDate | Last Observed Date | String | Plus |