Skip to main content

Attribute: Industry

Brand
Core

Description

The industry within which the business operates.

Multiple distinct classification systems have been created to describe a businesses activity (e.g. NAICS, GICS, MCC, etc.). Each classification system has advantages and drawbacks. Rather than selecting one, our approach is to provide multiple different classifications for each business. We represent this as follows

  • industry_type indicates the classification system (e.g. NAICS)
  • industry_code is the code of a particular industry within a particular classification system
  • industry_desc is the human readable description for the industry_code

For example, give an example of how NAICS would look.

Many of the traditional classification systems such as NAICS and GICS were designed for statistical purposes by government or industry organizations. While useful for many purposes, we've received feedback that for certain use cases and business types these classifications systems lack the expressiveness and detail to understand a businesses activity. (for example, NAICS will be unhelpful in distinguishing between indian restaurants and hamburger restaurants). To address these limitations, we also provide a non-hierarchical enigma_industry_description that provides a more colloquial indication of the businesses primary activity.

Data Sources

Industry data is derived from a variety of sources:

  • company websites
  • industry association memberships
  • card transaction data

Data Fields

Field NameLabelDescriptionData TypeTier
firstObservedDateFirst Observed DateStringCore
idIDUUID!Core
industryCodeIndustry Code
Numeric industry code. Used for naics_2017_code, naics_2022_code, sic_code, and mcc_code.
StringCore
industryDescIndustry Description
Human-readable description of the industry.
StringCore
industryTypeIndustry Type
Human-readable description of the industry classification system (e.g. Enigma Industry Description, NAICS, MCC, etc.)
StringCore
lastObservedDateLast Observed DateStringCore