Data Reference

Enigma models every U.S. business as a graph of interconnected entities — brands, locations, legal structures, and people — powered by graph-model-1. Each entity carries attributes (observed facts), derived metrics (computed aggregations like card transaction revenue), and relationships to other entities.

Entities

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Brand

The customer-facing identity of a business, representing the name and presence under which it engages with customers.

Schema

name.name

address.fullAddress.streetAddress1.streetAddress2

website.website

phone.phoneNumber

industriesbrandsoperatingLocationswebsites

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Operating Location

A specific place where business is conducted under a brand, most commonly at a physical address.

Schema

name.name

address.fullAddress.streetAddress1.streetAddress2

website.website

phone.phoneNumber

phoneNumbersreviewSummariesaddresseswebsites

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Legal Entity

An entity which U.S. law recognizes as having an identity and rights, including both natural persons and artificial entities such as businesses.

SchemaSchema details in full reference

watchlistEntriesbrandstinslegalEntitiesoperatingLocationsrolesaddresses

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Person

A natural person associated with a business as an owner, officer, or contact.

SchemaSchema details in full reference

legalEntities

These four entities are the primary entry points. They connect to supporting entities like Address, Email Address, Industry, Phone Number, Registered Entity, Registration, Review Summary, Role, Taxpayer Identification Number (TIN), Watchlist Entry, Website, and Website Content through relationships.

What data is available?

Each entity has three kinds of queryable data, each gated by pricing tier:

Data Type	What it is	Example
Attributes	Observed facts about the entity	Brand name, operating status, address fields
Derived Metrics	Computed aggregations from source data	12-month card revenue, YoY growth, transaction stability
On-Demand Attributes	AI-powered values computed at query time	Custom brand analysis

Attributes are organized into groups — like "Card Transactions", "Industry", or "Contacts" — that bundle related fields together. These groups match how the Enigma Console presents data.

How entities connect

Entities are linked by typed relationships — for example, a Brand operates at an Operating Location, or a Legal Entity owns a Brand. Some attribute groups (like a Brand's address fields) are actually traversals through these relationships to data on a connected entity.

View all relationships →