Brand

The customer-facing identity of a business—the name and presence under which it engages with customers. A brand represents a distinct commercial identity and may operate across multiple physical locations and websites. A single legal entity may do business under one or more brands (for example, a franchisor operating under multiple trade names), and a brand may be backed by one or more legal entities.

GraphQL type: Brand

Example

Starbucks is a brand. It has thousands of operating locations, is owned by Starbucks Corporation (a legal entity), and is classified in the food service industry.

Other Attributes

Additional attributes available on this Brand that are not part of the standard attribute groups.

Brand Activity

Identifies businesses that engage in activities with a high compliance risk.

Pricing tier: Plus

Field	Name	Type	Description
Activity Type	activity_type	string	The type of high-risk activity associated with the business.
ID	id	long
First Observed Date	first_observed_date	string
Last Observed Date	last_observed_date	string

A summary of where a brand operates geographically, showing either the top states for brands with multiple locations or the specific city and state for brands with a single location.

Pricing tier: Core

Field	Name	Type	Description
Location Description	location_description	string	A text description of where a brand operates, showing either the top states for multi-location brands or the specific city and state for single-location brands.
ID	id	long
First Observed Date	first_observed_date	string
Last Observed Date	last_observed_date	string

Warnings and issues related to the revenue of this brand.

Pricing tier: Plus

Field	Name	Type	Description
Issue Reason	issue_reason	string	The reason for the revenue quality issue. The reasons signify the following: - REVENUE_DECREASE_TO_0_PCT_LOCATION_OPEN (HIGH severity): Brand revenue drops to zero and at least 1 operating location is currently open. - REVENUE_DECREASE_TO_20_PCT_LOCATION_OPEN (HIGH severity): Brand revenue drops to 20% of the median revenue over the past 12 months and at least 1 operating location is currently open. - REVENUE_INCREASE_TO_250_PCT_IN_LAST_18M (HIGH severity): Brand revenue increases to 250% of the median revenue for 3 months in the past 18 months. - REVENUE_INCREASE_TO_250_PCT_ALL_TIME (HIGH severity): Brand revenue increases to 250% of the median revenue for 3 months at any point in its revenue history. - REVENUE_DECREASE_TO_0_PCT_LOCATION_UNKNOWN (MEDIUM severity): Brand revenue drops to zero and the latest operating location operating status is stale. - REVENUE_DECREASE_TO_20_PCT_LOCATION_UNKNOWN (MEDIUM severity): Brand revenue drops to 20% of the median revenue over the past 12 months and the latest operating location operating status is stale.
Issue Severity	issue_severity	string	The severity of the revenue quality issue.
Issue Description	issue_description	string	A description of the revenue quality issue.
ID	id	long
First Observed Date	first_observed_date	string
Last Observed Date	last_observed_date	string

Brand Data

Attributes and metrics directly available on a Brand entity.

Reviews

Plus

Summary of publicly available customer reviews for this entity.

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Industry

Core

The industry within which the business operates.

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Technologies Used

Premium

Indicates third-party technologies being used at a particular operating location.

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Card Transactions

Plus

Contains quantitative information about the card transactions processed by the brand.

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Operating Locations

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Legal Entities

Premium

Businesses which have become legal entities by registering with a U.S. Secretary of State (SoS).

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Also available: ID (.id), Name (.name), Is Marketable (.isMarketable).

Connected Data

Data accessed through Brand's relationships to other entities. These fields are available when querying a Brand but live on connected entities.

Address

Links a brand to the operating locations where it conducts business.

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Registrations

Links a legal entity to the brands it operates under.

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Registrations - People

Links a legal entity to the brands it operates under.

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Contacts

Links a legal entity to the brands it operates under.

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Also available: Phone (via operating location), Website (via website), Online Presence (via website).

Relationships

Brand connects to other entities in the Enigma graph:

Direction	Relationship	Target Entity
→	does business within	Industry
→	is affiliated with	Brand
→	operates at	Operating Location
→	operates website	Website
←	does business as	Legal Entity
←	is performed at	Role

View all relationships →