Industry
The industry within which the business operates.
Multiple distinct classification systems have been created to describe a business's activity
(such as NAICS, SIC, and MCC). Rather than selecting one, Enigma provides multiple different
classifications for each business via the industry_type, industry_code, and industry_desc
fields. We also provide a non-hierarchical enigma_industry_description that gives a more
colloquial indication of the business's primary activity, useful when standard systems like
NAICS lack the expressiveness to distinguish between similar business types.
GraphQL type: Industry
Starbucks is classified under NAICS 722515 — Snack and Nonalcoholic Beverage Bars — an Industry entity linked to the Starbucks brand.
Available from: Brand
Description
The industry within which the business operates.
Multiple distinct classification systems have been created to describe a businesses activity (e.g. NAICS, GICS, MCC, etc.). Each classification system has advantages and drawbacks. Rather than selecting one, our approach is to provide multiple different classifications for each business. We represent this as follows
- industry_type indicates the classification system (e.g. NAICS)
- industry_code is the code of a particular industry within a particular classification system
- industry_desc is the human readable description for the industry_code
For example, give an example of how NAICS would look.
Many of the traditional classification systems such as NAICS and GICS were designed for statistical purposes by government or industry organizations. While useful for many purposes, we've received feedback that for certain use cases and business types these classifications systems lack the expressiveness and detail to understand a businesses activity. (for example, NAICS will be unhelpful in distinguishing between indian restaurants and hamburger restaurants). To address these limitations, we also provide a non-hierarchical enigma_industry_description that provides a more colloquial indication of the businesses primary activity.
Data Sources
Industry data is derived from a variety of sources:
- company websites
- industry association memberships
- card transaction data
Pricing tier: Core
| Field | Name | Type | Description |
|---|---|---|---|
| Industry Description | industry_desc | string | Human-readable description of the industry. |
| Industry Code | industry_code | string | Numeric industry code. Used for naics_2017_code, naics_2022_code, sic_code, and mcc_code. |
| Industry Type | industry_type | string | Human-readable description of the industry classification system (e.g. Enigma Industry Description, NAICS, MCC, etc.) |
| ID | id | long | |
| First Observed Date | first_observed_date | string | |
| Last Observed Date | last_observed_date | string |
Relationships
Industry connects to other entities in the Enigma graph:
| Direction | Relationship | Target Entity |
|---|---|---|
| ← | does business within | Brand |
| → | is parent of | Industry |