Industry
Description
The industry within which the business operates.
Multiple distinct classification systems have been created to describe a businesses activity (e.g. NAICS, GICS, MCC, etc.). Each classification system has advantages and drawbacks. Rather than selecting one, our approach is to provide multiple different classifications for each business. We represent this as follows
- industry_type indicates the classification system (e.g. NAICS)
- industry_code is the code of a particular industry within a particular classification system
- industry_desc is the human readable description for the industry_code
For example, give an example of how NAICS would look.
Many of the traditional classification systems such as NAICS and GICS were designed for statistical purposes by government or industry organizations. While useful for many purposes, we've received feedback that for certain use cases and business types these classifications systems lack the expressiveness and detail to understand a businesses activity. To address this, enigma_industry_description provides a colloquial classification with more granular insight into a business's primary activity than NAICS. This makes it particularly useful for granular business searches. For example, both an indian restaurant and a hamburger restaurant map to the same NAICS code (72251), but enigma_industry_description distinguishes between them.
Pricing tier: Core · GraphQL: Industry
Fields
| Field | Path | Description |
|---|---|---|
| Enigma Industry | industryEnigma.industryDesc | Human-readable description of the industry. |
| NAICS Code | industryNaics.industryCode | Numeric industry code. Used for naics_2017_code, naics_2022_code, sic_code, and mcc_code. |
| NAICS Industry Description | industryNaics.industryDesc | Human-readable description of the industry. |
| NAICS Industry Type | industryNaics.industryType | Human-readable description of the industry classification system (e.g. Enigma Industry Description, NAICS, MCC, etc.) |
Data sources
Industry data is derived from a variety of sources:
- company websites
- industry association memberships
- card transaction data